| Coffee Franchise Business |
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| Tuesday, 26 September 2006 | |
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The coffee franchise business has been around since the mid-1800s. The word “franchise” is derived from the French word for freedom. Where the world of franchising got its start is a bit unclear; no one knows for sure. But the franchise business was written into the European Common Law after the Middle Ages.
Similar to the coffee franchise business, the franchise business really came into effect in Germany when major beer brewers sold the rights to sell their beer to particular bar owners. The sewing machine company, Singer, quickly followed suit in the beginning of the 1850s when it allowed certain distributors to purchase the right to sell their machines. It wasn't until after World War II that the franchise business took on the feel and style that it has today. Instead of just allowing a purveyor the right to sell a product, the franchise business soon became the sale of the entire transaction process and way of doing business. Everything from operations, management, marketing, and training to visual aesthetics is sold together to the franchisee with continued support from the franchisor for the term of the contract. Throughout the '60s and '70s, the idea of the franchise business caught on and spread. Today, the coffee franchise is one of the most prevalent choices in franchise industries. With well known chains like Starbucks, Peet's, The Huddle House, and more, you have the nationwide marketing supporting your venture needs before you even begin. With enough research and planning, a coffee franchise business may be just the business venture you're looking for. |
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